People’s Trust Mourns Loss Of Company Founder, CEO Mike Gold

Mike Gold

Mike Gold, the entrepreneurial and visionary Chief Executive Officer of People’s Trust Insurance Company, passed away in his sleep Sunday, January 26th. He was 60.

Gold founded People’s Trust Insurance in 2008 because he was a frustrated Florida homeowner paying too much for insurance and knew there had to be a better way. Gold was passionate about his vision to provide homeowners with an innovative approach that featured a way to keep premiums down so people could afford to live in the state. With the help of his friend and business partner, George W. Schaeffer, they formed People’s Trust, and the company experienced immediate success.

“Mike was a life-long friend, and like a brother to me. His larger-than-life persona will be sorely missed by all of us in the People’s Trust Family,” said Schaeffer. “We will honor his vision by continuing to build on his success and providing our policyholders with the very best service.”

The company continues to experience strong customer adoption, and recently exceeded 100,000 policyholders throughout Florida. Additionally, last week, People’s Trust was named as the recipient of the 2013 Enterprise Florida Governor’s Innovators in Business Award for being a company that has set a standard for entrepreneurship and creativity.

“The People’s Trust family is saddened by this enormous loss,” said Mitchell Politzer, President of People’s Trust. “Mike was a true visionary and he prepared this company well for any eventuality. We have assembled a very talented and committed leadership team that will continue to bring Florida homeowners the innovative options they need to protect their homes affordably.”

Continuity Strong Among the People’s Trust Senior Management Team

Effective immediately, Schaeffer will assume the role of Chairman of People’s Trust Insurance. Likewise, Politzer will remain as President, a role he has had since 2009. The company was already in the process of naming a new head of operations, but otherwise does not anticipate any other major shifts in the senior management team. “This is a tremendously devoted group of executives,” said Schaeffer. “We all believe in Mike’s vision and are dedicated to building a unique business and being a part of something that is truly special.”

Memorial Arrangements

A truly devoted family man, Gold is survived by his wife of 37 years, Eileen, along with 4 children and 4 grandchildren. The family has requested that information regarding the funeral services remain private, and requests that donations may be made to the City of Hope for Diabetes Research in Duarte, CA, (626) 256-4673 or

About People’s Trust

Founded in 2008, People’s Trust Insurance Company provides innovative solutions for affordable homeowner’s insurance coverage with a fully integrated concierge claims service. In 2013 the company invested $8 million in a new corporate headquarters and is relocating to the 10-acre campus at the Research Park at FAU in Deerfield Beach.

In an industry not known for innovation, People’s Trust has become an industry leader by taking an innovative approach to solving one of the state’s more serious challenges of unaffordable homeowner’s insurance premiums. With a unique approach of cost containment and fraud prevention in the claims process, People’s Trust is better able to provide customers with affordable rates and quality customer service. By resolving claims and professionally repairing damage to customer’s homes, People’s Trust is able to pass those cost savings back to customers in the form of lower and more predictable premiums.


Source:  PR Web

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